The Mexican Association for Video Game Studies and Play Cultures (DiGRA MX) is a national network dedicated to strengthening the video game ecosystem and play cultures in Mexico.
Through an interdisciplinary and collaborative approach, DiGRA MX brings together research, the creative industries, education, communities, and digital culture to advance the recognition of video games as a form of cultural innovation, digital heritage, and creative development.
In just a few years, the association has built a strong network of partnerships that includes universities, research centers, independent studios, cultural collectives, industry professionals, developers, designers, artists, and communities connected to games and interactive media.
Beyond serving solely as an academic platform, DiGRA MX operates as a space for collaboration, knowledge exchange, and professional development, fostering dialogue between theory and practice, local and international perspectives, and creative industries and emerging communities.
Through conferences, events, workshops, publications, and national and international collaborations, the association promotes initiatives aimed at strengthening the cultural and creative development of the sector in Mexico.
DiGRA MX understands video games and play cultures as:
Spaces for cultural recreation
Contemporary forms of expression
educational Tools
Drivers of innovation
platforms for social interaction
Team
DiGRA MX is supported by a collaborative structure composed of specialists from academia, communication, the creative industries, and gaming communities. The team includes:
Ruth S. Contreras y Blanca López
General Coordinators
Ángel Pretelín
IPN Events Hub Coordinator
Eva Moranchel
Community & VG Cosplay Coordinator
Christian Bejarano
Womanize! LATAM Mexico Coordinator
Guillermo Menéndez
Partnerships, Public Relations & Media
Daniela Martínez
Communications & Graphic Production
Irving Ortiz López
Conference Technical and Academic Coordinator
Ana Valeria Rodríguez Barrientos
Workshops Coordinator
Blanca E. López Pérez
Universidad Autónoma Metropolitana
General Coordinator DiGRA MX
Researcher and cultural manager specializing in play cultures, design, and digital humanities. She leads academic and community-based initiatives aimed at strengthening Mexico’s video game ecosystem and digital culture.
General Coordinator DiGRA MX
Researcher specializing in video games, UX, gamification, and digital culture. Coordinator of international projects and collaboration networks between Mexico and Europe.
Ruth S. Contreras Espinosa
Universidad de Barcelona
The objectives of the association are to:
Strengthen Mexico’s video game and play culture ecosystem by fostering collaborative networks among academia, the creative industries, communities, and cultural organizations.
Promote research, innovation, and professional development related to video games, interactive media, and digital cultures.
Encourage interdisciplinary exchange among researchers, developers, designers, artists, educators, and professionals working across the creative industries.
Facilitate access to and circulation of knowledge, resources, and experiences related to video games and digital culture in Mexico.
Develop initiatives, events, and projects that contribute to digital culture, media literacy, creativity, and social innovation.
Promote inclusive, collaborative, and diverse communities within the video game and play culture ecosystem.
DiGRA MX brings together an interdisciplinary network of universities, research centers, creative collectives, independent studios, development communities, cultural organizations, and industry professionals.
The association fosters connections across regions, disciplines, and sectors, strengthening knowledge exchange, interinstitutional collaboration, and the growth of Mexico’s national video game and play culture ecosystem.
About DIGRA
Digra Mx is part of the international network of the Digital Games Research Association (DIGRA), one of the leading organizations dedicated to the study of video games and play cultures worldwide.
As the official chapter in Mexico, it maintains collaborative partnerships and knowledge exchange with researchers, institutions, and international communities interested in the cultural, academic, and creative development of video games and interactive media.